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The Strategy
Was Right.

Why good strategies fail before they reach reality.

The core insight

Most strategies don't fail because they're wrong.

They fail because they cannot survive the journey from strategic intent to operational reality.

After twenty years leading complex transformations across Africa's telecommunications industry, one pattern kept repeating — the gap between a strategy approved in a boardroom and a strategy actually lived in the field.

This book names that gap. And gives you a framework to close it.

The Strategic Distance Framework™

Six stages every strategy must travel — from approval to reality.

01 Aligned →

02 Translated →

03 Deployed →

04 Adopted →

05 Embedded →

06 Results ✓

The author

Dounya
Boughambouz

Group Strategy & Transformation Executive

With more than twenty years of experience across Africa's telecommunications industry, Dounya has worked at the intersection of strategy, execution, and transformation — governing complex programmes across multiple countries, cultures, and organisational layers.

She is the creator of the Strategic Distance™ framework, developed from a recurring observation: many strategies fail not because they are wrong, but because they cannot survive the journey from strategic intent to operational reality.

Today, her work focuses on helping leaders bridge the gap between strategic ambition and operational execution. Based in Dubai, United Arab Emirates.